With the festive season fast approaching, many e-commerce companies are trying to boost their sales as much as possible at such a critical time. The festive period is absolutely crucial for lots of businesses, so it’s no wonder that so many of us are looking at new ways of reaching customers and driving revenue. Our word has developed substantially over the past year, we’re no longer able to spend time pondering round the little quirky high street stores admiring the Christmas lights. But more of a ‘grab what you need and go’ job. Thousands of business are now looking to drive sales and generate leads online and on social media.
However, there are plenty of ways you can go wrong on social media, and with the competition in December fiercer than ever, poor performance can be a disaster! Fortunately, at Koh Designs we have a few tips and things to be aware of, to set you on your way to success this Christmas.
Pushing through the gaps on Social Media
If you’re not sure about having enough ad spend to hand, it’s also super important to remember that at this time of year, your budget will probably be stretched much more thinly than the rest of the year, due to the sheer number of advertisers battling for the attention of users. On the flip side, if you want to get higher levels of visibility, engagement and traffic, you’ll have to dig deep and spend a little bit more. Trust us, it works.
In this way, social media ads can be really frustrating, as they’re so dependent on what the rest of the market looks like, and at Christmas, that market is busy and slightly saturated to say the least. Done right though, social media ads can be worth every penny you spend. Not only is it vital to propel yourself into the market this Christmas, it’s also key to maintain your ‘organic’ social media (this is your free business page posts). Its crazy how much this counts! The perfect page should be clean, informative, fully branded and full of beautiful template guides for your prospects to digest.
Creating Ads That Actually Work
As much as we’d love it to be the case, success on social over the festive period is a bit more labour intensive than taking your normal ads and slapping a snowflake filter over the top! The world of Christmas-themed tiles can get pretty exhausting pretty quickly for viewers, so having a sharp, striking visual presence that can combine beautiful branding with festive fun is a must for success on social!
If you’re having trouble, there are literally millions of Photoshop tutorials out there on YouTube, as well as easy-to-use tools like Canva and Biteable, or alternatively, you can check out a tool like Koh Designs (wink, wink, nudge, nudge), to add professional, creative and exceptional graphic design output to your brand on an affordable, unlimited monthly contract. You can increase demand on and before the festive period, and then scale back as you need to once the season has passed – the service grows with you as you need it! Sounds great, right?
Stay Ahead of the Season
By now, all but the most festive of us are sick of Christmas products and promotions appearing on our shelves, on our timelines and in our inboxes on November 1st, and even earlier! However, if you’re looking at running ads on social media over the Christmas period, you want to get your campaigns approved and ready to hit go as early as you can. That means now, if you haven’t already! There are hundreds of restrictions on what and how you can advertise on Facebook, for example, getting your ads approved now means you won’t be scrambling to get something new mocked-up or spending hours on the phone to support without any revenue rolling in on those prime shopping days.
At Koh Designs, we can manage the perfect Christmas campaign for you, and we can get you off on the right foot with beautiful, branded graphic design that suits your needs and gets you noticed on social. Get in touch to find out more or to get the ball rolling on those all-important festive ads!