Your Bounce Rate is defined as the percentage of visitors that leave a webpage without performing any action, such as clicking on a link, visiting other pages, or making a purchase. So, a high bounce rate is considered as a negative because it means that you are not attracting the right visitors to your site or visitors are having a negative experience.
A high bounce could mean you don’t have an enticing, well-organized landing page – we’re going to give you some tips on how to change this!
1. Optimise Page Loading Time
Many people assume that their bounce rate is high due to content alone – when in reality the issue might come from before they have a chance to read the page at all. No one enjoys waiting for pages to load – especially if they know their internet speed is banging. It doesn’t matter how great a page is if the user doesn’t get to read it or even see it. Nearly 50% of users expect a web page to load in under 2 seconds. Talk about impatience! This means you really need to take optimisation into account when trying to control your bounce rate before you even think about content.
2. Easy Navigation
Finding your way around a site should be easy. No one wants to work for it. Make sure your Page headings are clear and free from jargon. Even better than that – add a search bar. This allows the user to search for something specific without hunting around or even leaving the site entirely.
3. Digestible Information
Content should be kept short and sweet. Users don’t want to read paragraphs of information, so try formatting copy into smaller blocks using bullet points to help users digest the information. We also recommend using graphic elements such as images or videos to help break down the sections of text.
4. Great Design
Having a good aesthetic and functional website design can help to build trust with the user. The design should be appealing to your target market by using a range of images and information that entice the user to want to browse the site. If your website is clunky and images are not relevant to the consumer than they will want to gtfo quickly.
5. Mobile Design
If you thought desktop users were impatient then wait for mobile users. According to data from Radware, a delay of just 500 milliseconds on mobile can result in an increase of ‘peak frustration’ of more than 26%! That’s nearly as quick as a blink of an eye. A website should have a responsive design in order to provide users on mobile devices with a solid user experience – this means that it should be optimised for mobile view as well as desktop.
There isn’t a single person on this planet that enjoys trying to find the tiny ‘x’ to get rid of an invasive pop-up. In fact, 95% of users say that they find irrelevant pop-ups annoying according to data from zdnet.com. Anything that disrupts the customer from their reading is likely to lead to a higher bounce rate. If you really like the idea of a pop-up, we suggest one that doesn’t cover up the whole screen as not to distract the user.
Don’t lose valuable visitors to your website. Optimize your user experience so that high bounce rates can be avoided.